local coffee shop: one year of social media content
A coffee shop built around a mission: meaningful jobs and opportunities for people with disabilities. Kayla managed its social media. Here is what changed in one year.
6.3M
10.3KInstagram followers, up from 7,033
494Instagram posts, up from 262
11.5KTikTok followers, up from 6K
6.3Mviews on one video
Numbers from the account screenshots, about one year apart. What happened here is not a promise for every business.
Before
Most of the posts on the grid were graphics for awareness days and holidays, with a few photos of the team.
A year later
The grid is mostly short videos with the team: trendy videos, videos about the drinks and the mission, and announcement videos. Five of them are below with their play counts.
The feed, before and after
The videos
Play counts from the app, as Kayla recorded them.
6.3M
39.2K
14.6K
11.7K
8,734
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